Social Enterprise – Holistic SEO
Introduction
SEO consultant Jordan Bruneau and featured social enterprise embarked on a holistic SEO campaign to enhance company website’s performance, visibility, and user engagement. The campaign was divided into multiple phases, each focusing on different aspects of SEO, including technical optimizations, content development, and off-site strategies.
Objectives
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- Improve website’s technical SEO to enhance performance and user experience.
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- Increase organic search visibility and keyword rankings.
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- Develop and optimize content to meet user intent and attract higher traffic.
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- Coach marketing team on how to build a strong backlink profile to improve domain authority.
Strategies and Implementation
Technical SEO: The campaign began with a comprehensive audit to identify technical issues. Key actions included optimizing site speed, mobile responsiveness, and implementing structured data to enhance search presence.
Content Strategy: A content gap analysis was conducted to identify opportunities. New content was developed targeting specific keywords, focusing on relevancy, and user engagement. Existing content was also optimized for better performance.
Off-Site SEO: Efforts were made to fix existing backlinks and coach on guest blogging, directory submissions, and partnerships. The focus was on building a natural backlink profile to boost domain authority.
Google Tools Integration: Utilized Google Analytics and Google Search Console for insights into website performance, keyword tracking, and identifying areas for improvement. Google My Business was optimized for local SEO benefits.
Results
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- Significant improvement in website speed and mobile responsiveness, leading to better user experience.
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- Notable increase in organic search visibility, with improved rankings for targeted keywords.
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- Enhanced content quality and relevance, resulting in increased traffic and user engagement.
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- Growth in domain authority through a strengthened backlink profile, contributing to higher search engine rankings.
Before
After
Domain Authority Score went from 6 to 8.
Before
After
Number of organic keywords company was ranking for had gone from 6 to 14 during the first 30 days.
Google Analytic results from Sept 12, 2023 to November 30, 2023.
From Sept 12, 2023 to November 30, 2023 some conversions where also obtained.
Conclusion
The SEO campaign for this social enterprise website demonstrated the effectiveness of a holistic SEO strategy. By addressing technical issues, enhancing content, and building a strong off-site presence, the social enterprise was able to significantly improve its website’s SEO performance. This case study underscores the importance of a comprehensive approach to SEO, combining technical, on-page, and off-page strategies to achieve sustainable results.